Letter from the publisher
Most indications are showing a general increase in group travel. What we’re saying is that group travel is alive and well! One thing we at Group Tour magazine noticed, along with many other travel publications, was a drop in advertising customers. This is not necessarily a bad thing as it gets us to look at what we are doing, put our minds together for change, and move forward.
With all the changes in our industry, it’s now more important than ever to keep your name and message out in front of the customer. You must be seen to be remembered. Marketing to your target audience will probably do your business more good than any other decision you make. Group tour advertising is a niche market that requires special input to get your ideas to a select audience.
That’s where we come in. All three quarterly regional issues of Group Tour magazine work hard for you. With a staff of more than 20 people, we can do the job to keep your name in front of thousands of group planners with each issue.
If you want to get more of the group market, call us at 1-800-767-3489. Don’t forget, group tourism — it’s alive, and well, and growing!