Browsing: OnBoard

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From Christina McDonald Meister, Media Consultant with Group Tour Media informs us that one of her favorite tools in business is LinkedIn. LinkedIn is so cool, and she can get lost in it for hours prospecting and networking. Christina reads and hears stories and/or objections all the time of, “why do I want to connect with someone I don’t personally know?” or, “why should I connect with someone who doesn’t take a moment to leave a note/message?” It takes courage to make that step, so I relax a bit. Not everyone is a good connection, but the 6 degrees of separation is amazing.

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What does an engaged readership look like? I’ve had several conversations lately regarding our sponsored content email program and everyone I’ve talked with has been amazed at the level of engagement we’re seeing at Group Tour Media.

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Alan Lininger, Media Consultant with Group Tour Media, discusses your ROMI when while reviewing budgets to invest in the group travel market.

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The tourism industry came together this month to celebrate National Travel & Tourism week. The theme for the week was “Travel Then and Now” drawing attention to the value of the tourism industry while also advocating for initiatives to keep the industry growing.

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Can a tour planner sell a destination, they’ve never visited? The truth is, sometimes they have to. How many times does a tour planner need to do this? You might be surprised how many times a tour planner finds themselves in this pickle!

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Marlene Smith has been in this industry for over 22 years and has and often has discussions regarding “what tour operators want, what are tour planners really looking for and who are they planning for”.

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Aimee Smith has 10 years of experience in the tourism industry across various segments with a strong background in destination marketing.

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Christina McDonald Meister has a BBA: Marketing from Grand Valley State University and my Associates in Business from Lansing Community College. I have dedicated a lot of volunteer time to the American Marketing Association over the years. You may notice I’m a huge Michigan State University Sparty fan as I lived in Lansing for many years.

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