Group Tour Media

Group Tour Media

Connecting Group Travel Decision Makers

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Hello Friends, Clients & Future Group Tour Suppliers!



The heartbeat of Group Tour Media’s publications is our active & qualified audience! The tour planners that receive our planning publications, book trips and use our advertisers in their itineraries!

I was recently reading through some research; of which Group Tour Media seems to be doing on a regular basis! In all reality, no matter what you’re selling, research on the audience you’re trying to reach is highly important to your success of booking more group business that will arrive at your front door!

Consider these tidbits of research from Group Tour Media and a 3rd party on why Group Tour works for you!

  • 92% of Group Tour magazine’s readers are the decision makers on where to go, where to stay, where to eat as well as what other parts to include in their itineraries!
  • 6 nights per trip on average for our readers of Group Tour magazine!
  • Where are our tour planners planning trips to?
    • 46% of our readers actively plan trips to Canada
    • 95% of our readers actively plan trips to U.S. destinations
  • Total Distribution of 15,200 mailed copies of Group Tour magazine are passed on to approximately 7,300 additional tour planners within same offices. 22,500 copies are viewed each time it goes out!
  • 270,000 is the total number of trips that are planned by Group Tour magazine readers annually!

Want to read more about Group Tour magazine and Student Group Tour magazine’s audience and research, CLICK HERE TO VIEW the 2018 Online Media Kit!

Thanks so much and really look forward to working with you soon!

Jim Holthaus

Helen & Henry’s Dad!


About Author

Jim Holthaus, Media Consultant

Jim Holthaus’ professional chops include captaining a riverboat, a restaurant and a nine-county CVB. He’s the go-to resource for ideas and energy to build your group sales. Jim represents Ontario, Minnesota, Iowa, Wisconsin, Michigan, Indiana, Ohio and Tennessee.

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