What does an engaged readership look like? I’ve had several conversations lately regarding our sponsored content email program and everyone I’ve talked with has been amazed at the level of engagement we’re seeing. How does an 8% open rate and a 7% click through rate from one of our April messages sound? Pretty amazing stuff!
First off, we should credit our amazing editorial team. They continually find new and interesting topics and suppliers to share with our readers and without that this level of audience engagement is impossible.
Speaking of engaging an audience, I have to share a completely unexpected experience I had recently. While attending a trade show in Cape Cod (Discover New England) we were treated to an evening at the Heritage Museum & Gardens in Sandwich, MA. Now, I have to admit, I didn’t do my homework. I saw “gardens” and suppressed a yawn – big mistake! After arriving and having a bite to eat, I started exploring the grounds. I only saw a little bit of the gardens (it was still a bit chilly for this southern boy!) and they were beautiful and well worth more than the cursory glance I gave, but the “museum” part of “museum & gardens” completely blew me away!
Unbeknownst to me (remember that part about not doing my homework?) the museum was featuring an exhibit titled “Start Your Engines! Cars & Stars of the Indy 500.” As soon as I walked in the building, I knew my night of networking was toast. This two-level exhibit has Indy cars from every era. I spent the next hour and a half visiting each of the displays and learning about the car and the era it was competing in. For an amateur gearhead like me it was fascinating stuff.
Here are just a few of the 50 or more pictures I took that night:
Whenever you’re in the area I highly recommend adding a visit to the Heritage Museum & Gardens to your itinerary.