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Return on Marketing Investment


Return on Marketing Investment in Group Travel

The time of the year has quickly approached for many as their budgets and planning are moving into the final phases while preparing for the new fiscal year.

The purpose of ROMI (return on marketing investment) is to measure the degree to which spending on marketing contributes to profits.

Return on marketing investment is a critical thought process, with so many choices as to which publishers to use for print, digital, web and social media marketing campaigns.

This past year, Group Tour Media has helped to make these decisions an easier process. An independent research firm (Signet Research, Inc) has surveyed our readers in a very extensive manner to pinpoint such details as to how many groups on average they are responsible for, and the room nights that they provide for a destination, and the economic impact they have for all suppliers.

These are very important details to examine as you are making your decisions.

I urge you to take a very close look at the information that Group Tour Media provides in explaining who is actually reaching the most qualified and active tour operators and the impact that tour operators versus group leaders means to your bottom line.

I am always available for further questions and information that you may need in your planning process.

Thank you all so much for your continued partnerships with us. We certainly do appreciate them, and are here to help strengthen them, and provide you with the best ROMI that you can create.

Happy May,

Alan Lininger


About Author

Alan Lininger, Media Consultant

A former Director of Sales for two hotels in Gettysburg, Alan Lininger knows how to make connections in the group market. Alan represents Illinois, Kentucky, North Carolina, South Carolina, Virginia and West Virginia.

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