As I look over my OnBoard blogs of the past, I’m realizing the themes have often been based on change, growth and planning. These themes are pretty consistent with the world that advertisers and marketers live in each day. Not to disappoint, this month’s will be similar, however, in a slightly different way.
Group Tour Media has seen a lot of change over the last few years. We’ve learned a lot about ourselves, our advertising partners and certainly, our audiences. This being said, we have some pretty cool ideas to explore and develop for our audience as well as each of our advertising partners.
Due to these changes and growth opportunities, we are restructuring a few things within the sales department so that I can focus more on business development, partnerships and long-term strategy. This being said, I will be transitioning out of a traditional sales role and turning my New England territory over to the very capable Greg Jones.
If you’ve attended ABA, NTA, SYTA, or OMCA, you’ve probably met or seen Greg in the Group Tour Media booth. Greg has been a part of the Group Tour Media team for nearly 15 years working with our partners in New York, Pennsylvania, Maryland, Washington, DC, Delaware and Missouri. Greg lives in Lexington, Kentucky, but spends a great deal of time in western Massachusetts visiting family.
For me, this change is bitter sweet. I’m extremely excited for the opportunity to build and develop new opportunities for the company and our partners; but I will miss the daily dialogue with my New England friends. I’ll still attend trade shows and events because it’s your advice, challenges and goals that drive the development that we’re talking about.
Greg is going to do a great job for you. As always, please feel free to call or email me at any time with unique ideas. And THANK YOU for your continued support.