Group Tour Media

Group Tour Media

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Contact Marlene Smith

Marlene Smith
Marlene Smith
Media Consultant
1117 Bayside Drive,
Traverse City, MI 49686
Cell: (231) 499-1408
Fax: (616) 393-0085
Email Marlene
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Representing the states of:
Alabama
Arkansas
Florida
Georgia
Louisiana
Mississippi

About Marlene

My Dad instilled my passion for travel. He loved nothing better than to load up 6 kids into the station wagon at 3:00 am and head out on the road to new adventures. Perhaps that is why I still take the first flight out on a new trip – I just can’t wait to soak in a new experience!

With 8 of us traveling, it makes sense that I was drawn to the group side of the tourism market. Having the privilege of promoting the state of Michigan with Circle Michigan for ten years, I made life-long connections with both side of this business. I still love getting a call from a tour operator friend asking for ideas.  I also gained the knowledge of placing advertising and providing editorial for the very magazines I now work with.

I love sharing this knowledge and passion to help Alabama, Arkansas, Florida, Georgia, Louisiana and Mississippi gain a further their foothold in the group tour market through strategic placements of print and digital advertising, editorial and social media.

My home is in Traverse City, MI with my husband, Larry. We provide home base for our four far-flung female offspring, two growing grandsons and Yogi the Yorkie. I love to travel especially  when we can travel together!

Certification and Education:

Grand Valley State University – BS in Psychology and Tourism Management. 1984
American Bus Association – Certified Tour Professional (CTP). 2001
National Tour Association – Certified Travel Industry Specialist (CTIS). 2004

Boards and Committees
Student Youth Travel Association: Board of Directors
Student Youth Travel Association: Member Services Committee
Heartland Travel Showcase: Showcase Task Force
National Tour Association: NTA-Detroit Transportation Committee
Alabama Governor’s Conference: Exhibitor/Vendor Committee
American Bus Association: CTIS Committee

Speaking Topics:
How to Run a Successful Fam (Familiarization) Tour
Basics of the Group Tour Industry
DMO Marketing Ideas
Making the Most of Your Assets in the Student Tour Industry
How to Make Your Attraction More Attractive to Groups
Secrets to Working with Editors – How to Get Your Story Told