CINCINNATI — The Cincinnati USA Convention & Visitors Bureau (CVB) has named Julie Calvert its new president and chief executive officer. Calvert is currently the founder and executive director of Source Cincinnati and returns to the CVB where she served as a senior executive from 2001–2016.
CVB board chair Jim McGraw made the announcement, which comes after a months-long search by Minneapolis-based SearchWide, following the retirement of former CEO Dan Lincoln in December.
“This position has an opportunity to shape the vision of the Cincinnati destination for decades to come, and we had to get it absolutely right,” said McGraw. “With Julie, we get a leader with a proven track record of driving destination reputation and economic impact. We get a passionate advocate for our region who understands our business, government and civic landscapes and how to mobilize the decision-makers who guide them. Moreover, we get an expert strategist who appreciates the power of collaboration and creative problem-solving to move the Cincinnati region forward.”
Calvert has spent her career developing and executing strategies that drive awareness, build reputation, mobilize resources and spark economic vitality in the Cincinnati region. She founded Source Cincinnati in 2014 to connect the region with national media and elevate the “Cincinnati Story” into the global spotlight. Since its launch, Source, supported by the region’s business, civic and arts organizations, has produced hundreds of stories in outlets like the New York Times, USA Today, The Atlantic and Black Enterprise reaching more than a billion people and working to attract talent, visitors and investment to Cincinnati.
“Cincinnati has always had a great story to tell. But more than five years ago, it was Julie who had the vision to create an initiative dedicated to telling our story in a game-changing way,” said Scott Robertson, board chair, Source Cincinnati. “Source has elevated Cincinnati at the national and international levels in ways we can’t even measure. Now she takes that experience, passion and vision to the CVB, and our destination couldn’t be in better hands.”
Prior to that, Calvert served as vice president of communications and strategic development for the Cincinnati USA CVB.
“I love Cincinnati, and I’ve had the privilege of spending my career promoting the people and organizations who make it such a special place,” said Calvert. “It’s an exciting time to lead the CVB, and I can’t wait to get started with our board and executive committee to cast the vision and map our most urgent priorities.”
The travel and tourism industry traditionally has been a $5 billion industry in Cincinnati USA, employing 77,000 people in a variety of fields and bringing 26.1 million visitors to the region annually. Visit cincyusa.com for more information.