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Middleton Tourism Commission unveils new group tour website


MIDDLETON, Wis. — The Middleton Tourism Commission has unveiled its new group tour planning website,

National Mustard Museum, MIddleton, Wis.

Photo: Middleton Tourism Commission National Mustard Museum, Middleton, Wis.

The site is a specially crafted complement to the tourism commission’s visitor website, Using the same style of bold, engaging videos, the website is a welcoming invitation to group travel planners to consider the Good Neighbor City for their next excursion.

One of the site’s highlights is its interactive map, featuring lodging, dining and attractions. A breeze to navigate, the map plots each notable site so planners can easily see where the venues are in relation to one another. Many of Middleton’s attractions and restaurants are group-friendly, offering motorcoach parking and private rooms to accommodate groups of any size. also features sample itineraries to help planners get an idea of what a trip to the city could include. Tour operators will find a three-day itinerary focused specifically in Middleton as well as a five-day itinerary that expands throughout south central Wisconsin and includes stops in Madison, and trips to Frank Lloyd Wright’s House on the Rock, the International Crane Foundation and Olbrich Botanical Gardens.

The site also features a comprehensive list of nearby attractions that are located anywhere from 10 to 45 minutes from Middleton. While guests are in the city, however, they can easily get around by using the city’s free trolley, which operates on a 30-minute loop with stops at all the hotels and at many of the most popular stores and restaurants.

“The beauty of Middleton is, there’s so much to do and see here, but we’re also just 10 minutes from the second largest city in the state,” said Julie K. Peterman, CMP, Middleton’s director of tourism. “So whether you choose to make Middleton your final destination, or use the city as a hub for other adventures, groups will get to enjoy the hospitality of a small town with the conveniences of a big city.”

Start planning a group tour to the Good Neighbor City today at or call 800-688-5694. For photos and videos of Middleton, follow the commission on Facebook, Twitter, Pinterest, Instagram and YouTube.


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