Group Tour Media

Group Tour Media

Connecting Group Travel Decision Makers

Subscribe Now!

Topgolf tees up high-tech golf entertainment

0

Topgolf is a new kind of golf experience that mixes competition with entertainment.

Hitting bay, Topgolf, Gilbert, Ariz.

Photo: Group Tour Media/David Hoekman Hitting bay, Topgolf, Gilbert, Ariz.

As at a driving range, visitors use golf clubs to hit a golf ball. But that’s the only similarity. Everything else is different.

One of the company’s 21 United States locations is in Gilbert. The three-level facility has a 215-yard outfield, 102 climate-controlled hitting bays, about 3,000 square feet of private event space, full-service bars and restaurants, and 250 high-definition TVs.

Topgolf is a golf entertainment facility, said Taren Buffington, marketing manager.

“We like to think we bring new life to golf,” she said.

Players hit golf balls containing computer microchips that track each shot’s accuracy and distance. Points are awarded for hitting targets on the outfield. The farther the target and the closer to the pin the player hits the ball, the more points the player earns. Details on the distance and accuracy of each shot are displayed on a TV screen.

Buffington said Topgolf appeals to all ages and all skill levels in every season. More than half of guests describe themselves as non-golfers. There are games for beginners and pros, and golf pros stroll the tee line to offer tips.

Booking an event at Topgolf requires at least 12 guests. The team helps plan everything from reserving spaces to selecting food and beverage options.

Among the go-to menu items are chicken and waffles sliders, doughnut holes that players can inject with chocolate, raspberry or Bavarian creme fillings, and Mushi, Mexican-style sushi.

Before a group arrives, hitting bays are reserved and personalized and event playing cards are pre-loaded with game credits. Each bay has men’s and women’s clubs, and left-handed clubs are available. A Topgolf event ambassador gives a demo of the games.

For more information, call 480-240-1282 or visit topgolf.com/us/gilbert.

Share.

About Author

David Hoekman, Managing Editor

David Hoekman is a former newspaperman on a quest to tell the stories of the world’s various places and cultures in compelling ways. He especially enjoys learning and writing about the business of group travel. His favorite destination is wherever he is going next and his travel tip is to always pack an emergency granola bar or two.

Leave A Reply